GROWING HOSPITALITY BUSINESSES FOR THE NOW!
Successful Organizations
Thrive On Systems Especially
Food & Beverage Organizations
We are what we do...
At Linked2Marketing our mission is to revolutionise the online presence of Pubs, Restaurants and Hotels through strategic and innovative Social Media, Google and website Marketing.
With over 30 years of hands-on experience running successful hospitality businesses ourselves, we possess a unique understanding of the challenges and opportunities faced by our clients in this industry. (click here to see our clients)
Tel: 01943 512697
Real time experience in running hospitality businesses is just one of the things we bring to the table (forgive the pun)
We offer over 30 years of experience in the hospitality industry so it's safe to say your business is in the hands of seasoned, industry professionals who understand the hospitality trade!
As a company, we have a deeply rooted passion for food and all that it represents; it's power to educate and the potential to promote change. This is a journey and a movement we feel privileged to be part of - one which we hope you will join us on too.
What we do
You may require ALL or just SOME of the packages and services we offer but its REASSURING that we know EVERYTHING!
Your company is unique and so is our marketing approach.
We work with you to build out an entire targeted Social Media presence for your business.
Simplify, Optimize, Deliver
FULL SERVICE
Covering all your online marketing needs, from restaurant social media management, advertising, SEO and more. The perfect all-in-one marketing agency solution.
Social Media Advertising
Create brand awareness, drive website traffic and increase conversions. The essential social media advertising service for your restaurant.
Social Media Management
Keeping your brand fresh, updated and connected to customers online across networks such as Facebook, Instagram, Google and TripAdvisor.
Direct Message Marketing
Unleash the power of direct Email and Text Marketing targeted at your current customer base. Probably the cheapest and most effective way to build revenue.
Website Production & Hosting
Comprehensive Website Design Service with hosting if required.
Professional SEO work:
* High-quality SEO titles and meta descriptions with seo work
* Optimization for up to 5 keywords per page
* Automatic redirects: without dead links or 404 errors
* Preview your page on Facebook and Twitter/X. You have full control over how your page appears on social media. So you can be sure it persuades people to click.
* Readability check.
* SEO analysis
* Complete control over breadcrumbs.
* Always updating according to Google's algorithm.
New Venue Launch/Relaunch
Comprehensive marketing solutions for launching a successful new business.or refurbished venue.
STAFF & MANAGEMENT RECRUITMEMENT
Looking for staff/management teams?
give us a try!
Success Pyramid
For Food & Beverage Businesses
LINKED 2 MARKETING
BRAND IDENTITY
What sets this restaurant, bar, or lodging apart from its competitors?
LINKED 2 MARKETING
OPERATIONS
Characteristics of a Successful Restaurant & Bar Operation
Effective communication, management and leadership are crucial for a successful operation.
LINKED 2 MARKETING
MARKETING
“Marketing is the activity, set of institutions, and
processes for creating, communicating, delivering, and
exchanging offerings that have value for customers,
clients, partners, and society at large.”
American Marketing Association
Building Marketing Systems
For a marketing system to be successful, it must align with the overall goals of the organization and support its growth objectives. In addition, it should offer measurable
KPIs to gauge its effectiveness.
Data is critical to any successful marketing strategy. Our organization’s primary objective is to collect customer information, such as names, emails and phone numbers, as these are our most valuable assets for achieving long-term marketing success
Restaurant and Bar Marketing Systems
The Four Ways To Increase Sales
In Restaurants:
Bringing In New Customers
A – Generating awareness and creating engagement
Meta (Facebook and Instagram advertising)
* Awareness campaigns (3-5 km radius)
* Engagement Campaign: Organic videos and photos are the best, if available. If not, then we rely on influencers.
* Lead generation (Highlight brand value proposition)
Awareness, Engagement & Lead Generation Campaigns
B – Optimizing The Business Google Profile
* Google My Business Reviews.
* GMB profile optimization (posting content, updates and answering FAQs)
* Listings Management results in higher online visibility (Highlight brand value proposition)
C – Reputation Management
Generate Google Reviews in House or Online using Text
messages, in-house gifts, or raffle entries.
* 92% of consumers read restaurant reviews.
* 77% prefer peer reviews versus critic reviews.
* 33% would never eat in a restaurant with less than four stars.
According to a 2021 study by Upserve
Boosting Customer Visit Frequency
A – Text Message Marketing
* 1 in 3 consumers checks their text notifications within one minute of receiving a text.
* Over half of consumers (51%) reply to a text message within 1-2 minutes.
* On an average day, consumers check their text messages more than any other app on their phones.
* In 2022, 70% of consumers opted in to receive texts from businesses.
* The majority of businesses report SMS click-through rates between 20 and 35%.
According to simple texting LTD
Examples of Text Message Marketing
B – Email Marketing
* The best and most cost-efficient tool to maintain customer loyalty and increase repeat business
* For every $1 you spend on email marketing, you can expect an average return of $36
* Emails can generate awareness, inform customers about updates, promote offers, entertain, and keep the brand top of mind
Source: Grubhub co
Email Marketing Example
The Ultimate Marketing Machine
SOME OF OUR CLIENTS
Free 15-Minute Consult Call
Your business survival and success depends on having well-paying customers that buy from you consistently.
While you have mastered your craft and are amazing at what you do, attracting clients and customers and getting paid well can be a whole different skill-set you need to master but aren’t prepared for.
BUILD SUSTAINABLE SYSTEMS THAT GET RESULTS
Reduce Your Marketing Budget And Increase ROI
We build revenue generating systems for each market we work in from B2C to B2B.
Our goal is to use our strategies and experience to take your business to the next level.
We know Marketing is nothing without revenue, so our focus is your Return-On-Investment.
ARE YOU READY FOR SUCCESS?
Linked2Marketing
Suite 31 Low Mill
2 Mill Fold
Addingham
LS290SY
Tel: 01943 512697
enquiries@linked2marketing.com
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