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Business Automation11 May 2026
What Is Business Automation?
A calm, plain-English view of what business automation actually is — and what it should and shouldn't try to do.
Business automation is often described in either grand or vague terms. In practice, it is far quieter: the careful removal of manual handoffs, the structuring of routine communication, and the assembling of small, reliable workflows that compound over time.
In this article we strip the language back and look at what automation should actually do for an organisation, where it adds disproportionate value, and where it is better left alone.
